Thursday, February 19, 2026, 4:00PM to 5:00PM EDT Featuring Dr. Gleb Tsipursky – Middle-Market AI Success.

Middle-Market AI Success: Real-World Case Studies of Peer-Driven Value Creation

Description

Middle-market companies often lack the massive R&D budgets of the Fortune 500, yet they possess a distinct agility advantage. Dr. Gleb Tsipursky presents concrete case studies where mid-sized organizations utilized peer-driven development to outperform enterprise competitors. You will examine how finance and operations teams successfully deployed low-code platforms to build custom internal tools, bypassing seven-figure vendor contracts. This session analyzes how a "bottom-up" innovation strategy maximizes limited resources and turns your existing workforce into a high-ROI development engine. Learn how your peers leverage this accessible technology to secure a competitive edge without bloating the balance sheet.

Bio:

Dr. Gleb Tsipursky, called the “Office Whisperer” by The New York Times, helps tech-forward leaders stop overpaying for AI while boosting adoption and decreasing resistance. He serves as the CEO of the AI consultancy Disaster Avoidance Experts. Dr. Gleb wrote seven best-selling books, and his forthcoming book with Georgetown University Press is The Psychology of Generative AI Adoption (2026). His most recent best-seller is ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI (Intentional Insights, 2023). His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, The New York Times, and elsewhere. His writing was translated into Chinese, Spanish, Russian, Polish, Korean, French, Vietnamese, German, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio.

If you have specific questions you would like answered write to:

Gleb@DisasterAvoidanceExperts.com

450 Wetmore Road, Columbus, OH 43214