Topic: SEO to GEO- How Marketing is Shifting in the Age of AI

Speaker:  Emily Bell-Wootten, CEO and CMO,  EBW Consulting

Presentation:

Focus on how you can adopt AI in your organization to reduce costs and maximize efficiency. This addresses marketing content and easy wins for showing up online. 

Most people still think SEO is just about keywords and rankings — but in 2025, search no longer works that way. Customers are asking full questions, using voice search, and turning to AI tools like ChatGPT and Google’s AI results to make decisions instantly. That shift has ushered in GEO — Generative Engine Optimization — where visibility is earned by how clearly, accurately, and helpfully your business can be understood by AI. In this session, Emily Bell-Wootten breaks down what’s really changing, why traditional SEO alone isn’t enough anymore, and how businesses that adapt now will win visibility, trust, and high-intent leads in the years ahead. If you want to be found where customers are actually searching, this is a must-attend conversation.
 

Speaker's bio:

Emily Bell-Wootten is an AI-focused CMO, fractional executive, and growth strategist with 20+ years of experience building and scaling companies across 70+ brands and 17 industries. She has influenced $1B+ in revenue, led multiple 0-to-1 growth initiatives, and helped organizations achieve 50%+ year-over-year growth through data-driven go-to-market strategy, content, and AI-powered marketing systems.

Emily has served as CMO and executive advisor for Fortune 100 companies, VC-backed startups, and manufacturing and eCommerce brands, including leading a COVID-era turnaround that returned a business to profitability for the first time in five years. She is the founder of EBW Consulting, author of the Cybersecurity Manual for Business, and a frequent speaker on AI, modern marketing, and digital trust.